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With no major holidays or big local events, it was a slightly more normal viewing period, although the invasion of Ukraine was certainly having an effect. Nielsen released the results last week and the March scoring period held some surprises.
Note, however, the Ukraine effect: KFI (640 AM) and KNX (1070 AM, 97.1 FM) both increased significantly. In the case of KFI, it was a jump of more than half a point from February, a full point from January and almost 2 points from the holiday season, which represents a 57% increase in grades so far this year and a solid 5th place finish. . KNX hasn’t been as spectacular, but has also grown significantly – up 39% so far this year, seventh place overall in March.
But was part of the KNX increase due to the new FM simulcast? Maybe, but in my opinion, unlikely. As the odds are published as a combination, only insiders know and they don’t tell. Interestingly, however, apart from KFI and KNX, the other talk or information stations remained essentially unchanged.
The month’s big winner, of course, was the adult contemporary juggernaut KOST (103.5 FM), which settled in to a post-holiday audience share of 5.5, more than half a point at above second place KRTH (101.1 FM) 4.9. Third place was a tie between KTWV The Wave (94.7 FM) and My FM KBIG (104.3 FM) at 4.8, showing how close these stations are. In fact, statistically speaking, I would consider places two through five a tie.
KLOS (95.5 FM) is on fire, earning the highest rating the station has seen in some time: 3.0 and 11th place overall. Go Country KKGO (105.1 FM) also did very well, tying Spanish adult hit station Jose-FM KLYY (97.5) for 14th with a 2.7. Just above ? Real (KRRL, 92.3 FM) and another Spanish adult hit station Recuerdo KRCD (simulcast on 98.3 and 103.9 FM) tied for 12th at 2.8. Can you say close?
Alt (KYSR, 98.7 FM) – still calling itself “LA’s New Alternative” more than a decade after it was actually “new” – beat format creator KROQ (106.7 FM) again , but the two were closer than they have been in some time: 2.2 vs. 1.4 overall, respectively. I always think changes are coming to KROQ, sooner rather than later.
The highest rated public station? It would be the 16th place of KPCC (89.3 FM) with an audience share of 2.4.
You might be wondering why the station streams towards the end of the list aren’t included in the main station rankings. This is because the streams are not 100% duplicated. For example, some advertisements may be edited or removed. The main lineup is the same, however, I would personally count them if I had the choice. This would raise Jack, KRTH and The Wave by 0.2 shares.
Each rating is an estimate of the percentage of listeners aged six and over who tune in to a station between 6 a.m. and midnight. © 2022 Nielsen. May not be quoted or reproduced without the prior written permission of Nielsen.1. KOST (5.5) 2. KRTH (4.9) 3. KBIG, KTWV (4.8) 5. KFI (4.7) 6. KLVE (4.4) 7. KNX (3.9) 8. KCBS-FM (Plug), KIIS-FM (3.7) ) 10. KLAX (3.2) 11. KLOS (3.0) 12. KRCD, KRRL (2.8) 14. KKGO, KLYY (2.7) 16. KPCC (2.4) 17. KSCA (2.3) 18. KJLH, KXOL, KYSR (2.2) ) 21. KBUE, KCRW, KPWR (2.1) 24. KLLI (2.0) 25. KUSC (1.8) 26. KDAY, KLAC, KROQ (1.4) 29. KKJZ (1.0) 30. KABC, KEIB, KFWB, KRLA (0.9) ) 34. KDLD (0.8) 35. KCSN, KFSH, KSPN, KWIZ (0.7) 39. KKLA (0.3) 40. KCBS-FM stream, KPFK, KRTH stream, KTWV stream (0.2) 44. KHJ, KMZT, KROQ HD-2, KTNQ, KWKW (0.1)
Remembering Shana
Shana – aka Shana LiVigni, although she never used her surname on air, was a pioneer woman in local radio. Making her big city debut on San Francisco’s KFRC, moving south to KHJ (9:30 a.m.) and later to FM via KLOS and many more, she was also comfortable playing hits. of the legendary top 40 as she introduced album cuts to the album’s rock leaders.
Always a fan favorite, she died far too young at the age of 62 in 2015.
Retro Radio Joe has just posted a tribute to Shana, where we can hear her evolution through time and formats from 1975 to 2001 It’s a real treat! Check it out on https://bit.ly/3v56jrJ
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