Today, Pandora announced that Welcome to Jamrock Reggae Cruise is launching Jamrock Radio, a “takeover” of Pandora’s flagship Reggae Radio station on May 20. This special takeover will spotlight music from this year’s Welcome to Jamrock Cruise lineup, and will be hosted by cruise founder Damian “Jr Gong” Marley, GRAMMY-nominated singer Etana and Christopher Ellis, son of the Rocksteady legend Alton Ellis.
Takeovers are a “guest DJ”-style Pandora experience where artists program a mix of their songs, as well as favorites from other artists, and add their own personal commentary.
The Welcome to Jamrock Reggae Cruise has become one of the most requested Reggae gatherings in the world, selling out every year since its inception in 2014. Each year, fans from over forty countries converge for their love of reggae and culture. Jamaican.
“Jamrock Radio reflects the enormity of the Welcome to Jamrock Reggae Cruise lineup,” says Diego Herrera, Reggae & Caribbean Programmer at Pandora. “Listeners will hear the music of legendary reggae icons like Burning Spear, Cocoa Tea and Kabaka Pyramid alongside the explosive sounds of Dancehall stars Shabba Ranks, Ding Dong and Cham. Fans will also hear exclusive commentary from the line-up. “artists, kicking off with none other than founder Damian Marley. We are truly thrilled to partner with one of the premier cultural events in the world of reggae music to deliver a special experience for Pandora fans.”
Welcome to Jamrock Reggae Cruise sets sail December 7-12. You can listen to the Jamrock Radio takeover on Pandora via this link.