BBC Radio 1 and 6 Music are among the leading UK radio stations to record promising listening figures in the latest data released by RAJAR (Radio Joint Audience Research Ltd).
RAJAR see you this week shared their quarterly viewing figures for the fourth quarter of 2021which covers the period from September 20 to December 19. This is the second set of numbers to be determined under a new methodology after the coronavirus pandemic suspended RAJAR’s operations in March 2020.
The latest figures show that 34.51 million people tuned in each week for a live broadcast on BBC Radio in the last quarter of 2021, giving the BBC an overall share of 49.9% of all radio UK.
BBC Radio 1 attracted 8.97 million listeners aged 10 and over in the fourth quarter of 2021, with the Radio 1 breakfast show with Greg James attracting 4.85 million 10+ listeners. Actively targeting young audiences online, Radio 1 remains the UK’s number one radio station for 15-29 year olds.
While 6 Music recorded a 3.1% fall in quarter-on-quarter listening figures – attracting 2.6 million listeners – the station remains the UK’s number one digital radio station .
“I am delighted that millions of people choose to start their day with our most popular musical breakfasts and their brilliant hosts Greg [James] and Zoe [Ball]who continue to entertain and amuse listeners in their morning routines,” Charlotte Moore, BBC content manager, said in a statement.
“These figures show the important role BBC Radio plays in people’s lives, with 34.5 million people tuning in to listen to our favorite stations live every week. We also continue to see on-demand listening increase to both for our radio programs and our podcasts, as audiences come to BBC Sounds to discover content to listen to whenever they want.
Elsewhere, Global’s radio stations attracted 25.8 million weekly listeners in Q4 2021 for a 24% aggregate share, while Bauer Media Audio reached 20.6 million overall reach. of its stations.
Steve Lamacq is currently celebrating Independent Venue Week 2022, with a series of specials on BBC Radio 6 Music which will continue until tomorrow (February 4).