His bone and Liverpool Football Club (LFC) highlight how essential sound is to building community and building hype before a match, whether it’s the roar of a stadium or voices singing in unison in a pub. Sonos, the club’s official audio partner, helps fans feel more energized on matchday by taking the LFC sound experience beyond the stadium walls. The brand is launching a new Sonos radio station “Anfield Pre-Match Anthems”, as well as an Instagram competition which gives grassroots players the chance to win a premium Sonos sound system for their club and an advertising campaign.
“LFC fans are some of the loudest in the world, with a passion for sound as strong as their love for the team,” said Pete Pedersen, vice president of marketing at Sonos. “We wanted to bring the hair-raising excitement you hear at Anfield to the club’s global fan base, so that no matter where you watch the game, you feel like you’re actually there.”
Hosted by Liverpool FC legend John Barnes, Anfield Pre-Match Anthems bring favorites from locker room playlists to fan lounges, spanning a mix of musical genres including dance, hip-hop, afrobeats, pop and R&B. The station is available for free on Sonos Radio for all Sonos users and on Mixcloud For those who move.
Sonos is also giving players the chance to win a premium Sonos sound system for their club by asking them to share their favorite track and pre-game rituals on Instagram. For more details on how to enter, go to @his bone or read the contest Terms and conditions.
The ad campaign features Liverpool players Sadio Mane and Alisson Becker, as well as an eclectic mix of real Liverpool fans. the Feel more game day The campaign will run across broadcast/VOD, digital and social channels.