The Vancouver radio industry is really going through changes this summer.
Another new station is launched, at 102.7 FM, and broadcast for the first time at 1:02 p.m. on Monday, July 25. Called NOW!radio, the station will focus on adult contemporary music (think Dua Lipa and Imagine Dragons), but in a press releases management notes there will be more freedom to play all kinds of music,” from Johnny Cash to The Notorious BIG”
“There will also be a lot of ‘Woah, they’re playing THAT?!’ It’s because our hosts are free to play whatever they want (I mean…what could go wrong?),” Pattison Media, the station’s parent company, said in a statement. hurry.
They call it “the evolution of radio in Vancouver”, noting that they want to grow a community around the station.
“Our on-air hosts and listeners are at the center of it all. We call our community ‘The NOW! Family,'” they said in the statement. “And because our hosts don’t have any rules…they can talk about anything, anytime…for as long as they want.
Pattison Media owns two other NOW!radio stations: one in Edmonton and one in Winnipeg.
Previously, 102.7 FM was The Peak, an alternative rock station. The Peak continues as a streaming and HD radio station; some of the hosts have also moved on. It ceased airing on regular air on the morning of Monday, July 25, replaced by space background music, interspersed with commercials for the upcoming NOW! launch.
NOW! is the third radio brand to launch in Vancouver since June 30. It was then that SONiC Radio launched on 104.9 FM, replacing KiSS, which had gone off the air earlier in the week and was replaced by a non-stop loop of Rage Against’s “Killing in the Name” the Machine, a stunt that garnered international Warning.
Then, on July 18, the wave relaunched 98.3 FM, which had been Roundhouse Radio until 2018, when it sat idle until the smooth jazz station launched that year.