KTSA and San Antonio: 100 years of a unique radio in a unique city

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May 9 marks KTSA’s 100th anniversary serving San Antonio – San Antonio’s oldest radio station.

This could not have been accomplished without you, San Antonio.


Mark Twain once said that there were only four unique cities in America…Boston…San Francisco…New Orleans…

and San Antonio.

Our story… is one of a kind.

A unique blend of cultures. The heart of what it means to be a Texan. And a story of its own, unique in the world.

World-renowned infrastructure…with our San Antonio Riverwalk – the parts you see…and the parts you don’t – the home of big Texas brands…several US military bases…the hills…and cool springs…

A unique food culture…the epicenter of Tex-Mex cuisine…where Big Red and barbacoa go head-to-head – and way better tacos are made…and we’ll fight any other city that challenges that.

Our history is incomparable.

San Antonio has been around for 300 years…from its original settlement as a Spanish mission…and not long after…the first city to be established in Texas and the provincial capital.

San Antonio is the only major city in the country to be the main theater of a revolution that was not the American Revolution…. with the Alamo battle for Texas independence…

But soon after…the town would continue to grow.

A mix of cultures from the city’s early days would continue to flourish…as immigration from places like Germany added to the melting pot…creating a unique environment for residents and visitors alike.

People from other parts of the country have come here to San Antonio… to build their future – and that of our city.

Each adding their own twist – impacting what we all appreciate today.

For 100 of those years… KTSA has been here serving our great city.

From the heights of great achievement and success… to the lows of tragedy – locally and nationally.

KTSA has been the soundtrack that has entertained millions of San Antonians…who were born here…stationed here…moved here…left here…and retired here.

KTSA has been the station that has kept our area informed – with award-winning news… local talk… major sporting events… and helping our neighbors with events like the Raul Jimenez Radiothon… and Wrapping with Jack…

We never shy away from controversy…we never shy away from topics that are too scary for others to discuss.

Because we care.

We do it for you… and for our city.

Before there was ever a Loop 1604…or even a Loop 410…KTSA was there for San Antonio.

Our tours on Eisenhauer were originally in the middle of farms on the outskirts of town. Now… our antennas are the farm – through which you drive…

The only way to Austin was not on Interstate 35… not even the Austin Highway as we know it today.

And most of the mixed little towns and villages inside San Antonio were nothing more than trees and streams…and dreams

But a lot has changed since…

At the time… The nation was in an economic boom of the 1920s… then the Great Depression that followed.

A world war that forever changed international politics…not just for Europe…but for America and its role in it – and San Antonio’s role in supporting it.

The advent of the Interstate Highway System which is now the backbone of San Antonio’s transportation system.

The proliferation of shopping malls… and the hundreds of thousands of homes that now populate the hills of our beautiful city

Space exploration…the rise of rock music and artists made famous in part by stations like KTSA…bringing you music from Elvis Presley…the Rolling Stones…and the Supremes

The assassination of a president…the Vietnam War…the Gulf oil crisis…the end of the Cold War…9/11…the wars in Iraq and Afghanistan…

We were here before almost everyone had radios. Then… the rise in popularity of AM radio… then FM radio… and then broadcasting your radio on the Internet.

KTSA has been there every step of the way…as one of the nation’s first broadcasters on the AM dial…adding our FM signal…and now…carrying our radio shows anywhere…anytime …

You can hear us on FM in San Antonio…on AM from Killeen to Corpus [Christi]…and online worldwide.

There is no station in the country like KTSA. A brand of news and talk built for San Antonio – from here to San Antonio…the same place we’ve been for a century.

Innovation in radio programming – perfecting what is now called Top 40 radio… sprouting a sister FM station… evolving our music playlist… and becoming the news and talk station we are today.

Legendary names have passed through our halls and continue to stop by every day – dating back to rare historical moments… which happened right in the KTSA studio.

The long list of legendary broadcasters you’ve heard on our airwaves – and dozens more who learned their craft with us…and are using what they’ve learned here in other parts of the country.

Our historic… but young city is unique. A… which requires a single station to serve it.

For 100 years…KTSA has brought the world to San Antonio…and San Antonio to the world.

We do things our way…because we ARE San Antonio.

We make what we deliver here…in the middle of what was once farmland…and your neighborhood – for YOU…whether you’re on the 410…1604 loops…or the new highways to come.

Thanks to YOU ​​San Antonio…for bringing KTSA into your homes…your office…and your cars for the past century…and the next.

You are in our name… which we recite hourly… hourly… and have nearly a million times…

KTSA San Antonio.




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