Impact 89FM named 2021 University Radio Station of the Year | MSU Today


Impact 89FM | Michigan State University’s student-run radio station and media organization WDBM-FM topped the charts nationwide this month when it was recognized with the station’s Pinnacle Award. College Media Association four-year university radio station in 2021.

This is the first time that Impact 89FM has won this national award. However, the student-run radio station was recognized as Michigan College Radio Station of the Year 17 times in the past 20 years, including this year.

“This is the first time we’ve won this national award, and I couldn’t be happier for the students,” said Jeremy Whiting, Managing Director of Impact 89FM. “They’ve been recognized several times at the state level, but the team has worked incredibly hard. to take our organization to the next level. As media trends evolve, we continue to add ways to connect with our audiences, from broadcast to mobile to social media.

In 1989, Impact 89FM was one of the few student radio stations operating 24/7 and since that time has grown into one of MSU’s largest student organizations with both paid and volunteer students. . Impact 89FM is part of the Student Affairs and Services Division and has grown into an important part of MSU.

“I couldn’t believe we had won a NATIONAL award when we heard the news! Said George McNeill, manager of the Impact 89FM station, enthusiastically: “Looking back, however, I am not surprised to know our team at Impact 89FM. Our success is a testament to the enthusiastic collaboration of over 200 people who went out of their way to make it happen. support each other, create meaningful content and grow, both as professionals and as individuals.

The national award was presented to station staff in a virtual ceremony on October 15.

After the announcement, the station’s Program Director, Mckenna Lounds, said: “I am always extremely impressed and proud of all of our staff for the time and energy they devote to their work at Impact. 89FM. I am grateful to work alongside the people who make our resort exciting. and fun, and who funnel much of their passion and creativity into teams, projects, content and media.

In addition to national recognition for the station, students were also recognized for their work with individual national awards. Luke Sloan, MSU student and Impact 89FM athletic director, took third place for Best Sports Audio Broadcast, and Sophie Elrick, Ally Beshouri and Dylan Gray earned Honorable Mention for Best Online Advertising.

“I couldn’t be prouder to have my work honored in the Best Audio Sportscast category,” Sloan said. “I am blessed to have such a good support system around me at the station. I wouldn’t be where I am today without everyone at WDBM.

Sloan added that winning the National College Radio Station of the Year is incredibly meaningful “to all of the people who have worked so hard during the pandemic.”

“It’s such an honor that Impact has been selected as the National University Station of the Year winner, and it means so much to me, personally, to be part of such an incredible station,” said Sophie Elrick, artistic director of the station. “Being part of the Impact has helped me embrace myself and share my love for art, music and entertainment with the world! Receiving an individual award was also very rewarding for me because as many artists know it is easy to get carried away by doubt, so I am so happy to see that my work is appreciated and appreciated nationally!

Learn more about Impact 89FM at station website or stop by Holden Hall station if you want to be part of the team.

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