HYDE PARK (CBS) – Hyde Park, founded in 1660, became a hub for paper and cotton manufacturing in the 18th century. It housed the first unit of the African American Army, the 54th Massachusetts Infantry Regiment, made famous in the film Glory.
It’s not the fame, but something much more personal that drives Danielle Johnson and her team in their new start-up. The 37-year-old mom from Hyde Park isn’t just a radio host, she’s the founder of the all-new digital station Spark FM, launched in 2020.
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“Let’s build something for ourselves, by us and develop it to be as big as possible,” she told WBZ-TV.
Its mission was simple: to serve Boston’s Black and Caribbean communities like never before.
“Being hyper focused gave us a chance to really, sort of penetrate the exact community we live in. The goal is to really position ourselves as the lifeblood of Black Boston media,” Johnson said.
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From music to discussions, politics and business, Spark FM is already gaining ground with a part-family morning team. They are funny, dynamic and very energetic.
“We have great support and our staff are dedicated and passionate about entertainment, curation and content,” Johnson said.
They now have a team of 40 and broadcast 27 live shows.
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To listen to Spark FM, visit their website, sparkfmonline.com.