Radio station Kiss Radio 104.9 FM ended up playing Rage Against The Machine’s Killing In The Name for hours, leaving some listeners to suspect it was a publicity stunt.
The Canadian Station is known for featuring pop and soft rock tracks, but listeners were in shock when they tuned in on the morning of Wednesday, June 29.
A Rage Against The Machine song was probably nice the first time. Maybe the second or the third? But after the track played non-stop for several hours, some people didn’t find it fun.
The radio station plays Rage Against The Machine on repeat
On Wednesday, June 29, Vancouver-based Kiss station 104.9 FM aired Rage Against The Machine’s track Killing In The Name — for hours.
According to multiple reports, the song first aired in the morning, but was still looping in the afternoon. Listeners requested more songs the same day, but the station continued to play the song Rage on repeat.
The Guardian contacted the Canadian radio station and spoke to an employee, who preferred to be called Apollo.
Asked which song was playing on repeat, Apollo replied, “I’m not allowed to say that. I’m just a guy in a booth, just letting Rage play over and over. What do you think? Do you like to?”
Twitter users claim it was a stunt
A number of Twitter users questioned whether the radio station‘s decision to play a song for hours on end was a stunt. A cascade in broadcasting occurs when a station decides to switch to another type of music without prior announcement.
A Twitter user commented“I, too, listened to the Kiss FM RATM Killing In The Name vigil/stunt. If that’s how the station is signaling a return to the XFM format, I’m here for it.
Another wrote: “Having scoured the gossip forums, I’m certain now that 104.9 is lagging ahead of a format change. Hopefully the choice of song signifies a shift to a metal/punk/hard-rock format, maybe even a 90s hard rock format. It would be welcome on the airwaves in Vancouver.
Another listener wrote, “They just did a station ID, didn’t call it KiSS FM and referred to what they were doing as Rage Chilling Beach. Is it starting to smell like a waterfall? »
A fourth listener joked: “I think I love the Kiss FM radio hit in Vancouver so much because that loop is literally just my brain sometimes.”
Radio hosts Kiss FM announce a change to the station
The ‘stunt’ comes after KISS FM radio hosts Kevin Lim and Sonia Sidhu announced they had been fired after five years at the station.
“KISS is changing and unfortunately we have been informed that we will not be part of this new chapter. Although it comes with mixed emotions, we want to express an overwhelming feeling: gratitude,” they wrote in a Facebook post.
“We are incredibly grateful to everyone who has shared their mornings with us and invited us into their lives through radio and our podcast. We never took you for granted.
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