Cumulus Media launches betting-focused radio station in the Bay Area


A radio station is giving Bay Area bettors a new destination for betting content.

A radio station is giving Bay Area bettors a new destination for betting content.

Broadcasting company Cumulus Media has launched 810 The Spread, providing sports betting news and information to listeners in the San Francisco Bay Area.

Cumulus has called punters in the populated California region “underserved”, which The Spread intends to rectify.

The new station will supposedly offer “behind the book” insights from experts, such as Joe Ostrowski and Jim Rome.

“810 The Spread joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content on four signals and streaming everywhere.

“We are thrilled with this new chapter and look forward to serving the Bay Area’s passionate sports fans in a way that is unmatched,” said Larry Blumhagen, vice president/market manager for Cumulus San Francisco.

Five shows make up The Spread’s weekday lineup. Bet QL Daily kicks off at 6am, followed by Jim Rome’s eponymous show at 9am and You Better You Bet at 12pm.

The latter show is hosted by Nick Kostos and Ken Barkley, who provide betting tips. BetMGM Tonight then runs from 4 p.m. before CBS Sports Radio takes over at 8 p.m. and lasts until midnight.

The new station replaced Talk Radio KGO-AM, which had occupied the 810 AM frequency for 80 years. A dedicated website has also been launched for The Spread:

Kevin Graham, Program Director for 810 The Spread, added, “810 The Spread will be the best bet in the Bay Area for sports fans and sports betting enthusiasts, and we’re excited to bring sports betting radio to our community.

Moreover, a recent poll indicates that two ballot initiatives that would legalize sports betting in California are doomed to failure.

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